Lincoln Black Label
We were particularly excited to help Lincoln launch their ultra-premium product offering: Lincoln Black Label. Coupled with an elevated owner program, the Lincoln design team created four interior/exterior themes based on four unique experiences: Center Stage, Oasis, Modern Heritage, and Indulgence. Working with photographers Spencer Higgins and Luc Braquet, we traveled the world to create content to illustrate those concepts to consumer audiences, in addition to building content that demonstrates the elevated approach to service, quality and craftsmanship that set this offering apart.
At the core of our work was the understanding that the retail experience needed to be as compelling as the vehicles themselves. We took the opportunity to redefine the way vehicles are configured and sold, elevating the online and instore experience to a level commensurate with the expectations of luxury buyers.