Jim Beam, once known for making good bourbon, had spent decades eroding their brand by cutting prices and targeting undiscerning drinkers. Their challenge to us: how could they regain some of that history, return to being a whiskey for bold characters? We developed a cohesive branding system for their entire product range. At the helm of it all was this film, in which we cast legendary character actor Willem Dafoe to consider the importance of making bold choices.
Jim Beam: Parallels
Director: Dante Ariola, MJZ
Editor: Adam Pertofsky, RPS
VFX: The Mill
Music: Human