Jim Beam: Parallels
Director: Dante Ariola, MJZ
Editor: Adam Pertofsky, RPS
VFX: The Mill
Music: Human

Jim Beam challenged us: how could they recapture their historic legacy and return to being a revered whiskey for bold characters?

We developed a cohesive branding system for their entire product range. At the helm of it all was this film, in which we cast legendary character actor Willem Dafoe to consider the importance of making bold choices.